PEST Analysis of Pizza Hut Inc Essay Example | Topics and Well Written Essays - 2750 words

PEST Analysis of Pizza Hut Inc - Essay Example A PEST analysis has been conducted to assess the international marketing environment of the firm. The next section covers the international promotional decisions the firm makes to be a global brand. Pizza Hut’s international market entry strategies are covered in the next portion which illustrates how it assesses the market before it enters it so that it can modify itself accordingly. The international segmentation strategies are then highlighted to show how the firm segments its international market. Lastly, the market research methods of the firm are discussed to show how the firm understands the market it enters and survives in. Pizza Hut and other fast-food chains like McDonald's have been accused of causing obesity due to their calorie contained products which are making nations fat and it seems like the issue will be a national issue and concern (BBC, 2007). Legal actions have been taken against competitors like McDonald's, however, Pizza Hut has been saved from the nega tive image building for now, however, it will have its trickle-down effect and soon legal actions would be taken against the brand too(Dev and Don, 2005). To avoid this, the firm is incorporating healthier meals in its menu which are less in calories but it has not been able to do it on a large scale. However, for now, governments have not been involved to put legal restrictions on fast-food chains but this is becoming increasingly likely and the firm should take action to protect itself. The strategy of introducing healthy meal options should be applied globally so that the firm can be proactive and be saved from government restrictions and legal involvements (BBC, 2007).