Business Analysis-chipotle Essay Example | Topics and Well Written Essays - 750 words

Business Analysis-chipotle - Essay Example Many of the restaurants owned by the company are located within the large cities where they can easily reach the target clients. Since the target clients are the numerous city dwellers, a large population can be reached. Locations for the various restaurants are normally strategic and within a short reach from various sources of clients. The restaurant at stone town shopping centre is located near a shopping mall and those visiting the mall can easily access the restaurant; hence a great number of the visitors are enticed to get into the restaurant. Additionally, close proximity to public utilities like parking lots ensures that the business clients are able to reach the outlets easily (chipotle.com, 2014). The establishment has over 1600 outlets, which all operate under a single name of chipotle. The company is estimated to have employed about 45000 people working across the various outlets of the organisation in different countries and locations. The fundamental purpose for the existence of the business remains provision of food that is of good quality and value adding to the consumers. The restaurants serve food made using organic ingredients and naturally raised meat. The purpose of providing good quality food is clearly stated in the mission statement of the fast food chain; Food with integrity (chipotle.com, 2014). The organisation has endured a rapid expansion over a short period of time to reach the current number of outlets. Food in the restaurants is normally served in a fast food model that is utilised in ensuring the organisation serves as many customers as possible within the shortest possible time. The type of menu available normally includes food items that could be considered to be snacks under normal setting. The foods have, however, been enhanced with nutritional value to ensure that they meet the expectations of the organization and the customers as well (Seljak, 2009). The food cost for