Levi's Corporate Social Responsibilities (CSR) Essay

Levi's Corporate Social Responsibilities (CSR) - Essay Example To perceive business as a mere profit milking enterprise is indeed superficial. In taking this perception into a deeper perspective, brings us to a more substantial and considerable wide array of benefits that is significant for one’s progress and development. In contrary to this, there are some companies who may have had a selfish culture enveloping their business undertaking, that is being one-sided and working for the own and sole advantage of the company. They tend to be biding for the cheaper raw materials, paying less for the workers and providing substandard customer service that would later translate to poor quality of products and services. This is the wrong way of doing business as it sacrifices the satisfaction of the customers who happens to be the core reason for the existence of one’s business. If you want to stay long in the business and build your own identity in the industry, you must take extra good care of these vital stakeholders. Taking all of these into account let us study and analyze the business ways and practices of one of the world’s most renowned brand for centuries now and still counting, the Levi Strauss & Co. Levi Strauss & Co â„ ¢ or simply Levi’s  ® for most of us has been in the industry since 1873. The Levi’s  ® jeans is one of the top-of-the-head brands when it comes to the clothing apparel industry. What makes them outstand for generations one after the other is their constant effort and thirst over continuous improvement and development of their brand. Given such, the company makes sure that whatever the customer’s need, the customer’s gets. Despite of being a large brand recognized internationally and globally, Levi’s  ® has been responsive in giving back to the community. That is, successfully formulating their Corporate Social Responsibility and effectively delivering it to the public in various forms. To concretize this, Levi’s  ® believes that, à ¢â‚¬Å"Our efforts to help solve the most critical issues facing society – HIV/AIDS, equality, worker rights – have been recognized far and wide, as has our commitment to caring for the communities in which we live and work†1. There have been numerous award-giving private and public, local and international organizations that recognized the community efforts given by this company. To tackle one by one these critical issues facing the society today, let us start with HIV/AIDS. Last June 2010, LS&Co. partnered with Grassroot Soccer, a non-profit organization that utilizes the influence of soccer in educating and promoting activities against HIV/AIDS. â€Å"Through a series of interactive discussions and activities, Levi Strauss & Co. employees’ children will gain a better understanding of HIV/AIDS and get a chance to practice the skills necessary for protecting their health as they enter adulthood. Key topics include learning how to make healthy decisions, a void risky behavior, build supportive networks, reduce the stigma and discrimination associated with HIV/AIDS and raise awareness of HIV/AIDS testing and treatment†2. 1 LeviStrauss,†Recognition,† Online, http://www.levistrauss.com/about/recognition March 19, 2011 2 GRSweb, â€Å"GRASSROOT SOCCER PARTNERS WITH LEVI STRAUSS & CO.,† Online, http://www.grassrootsoccer.org/2010/06/24/grassroot-soccer-partners-with-levi-strauss-co-to-combine-soccer-and-hiv-prevention-in-world-cup-camp/ (March 22, 2011) True enough, Levi Strauss & Co. definitely knows how to use influence in a positive